the objective of sales promotion is to improve mcq

Determining compensation and incentives b. Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. * Promoting business would help to increase sales and increase brand awareness. This ad was offering customers a _____. At the salesman’s level, the objective of sales promotion is to achieve more sales. Margaret Stephens notices the television commercial because of the loud sounds. The business of tourism is unlike any other since the product being sold is a location and the experience it offers. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. At the consumer’s level, the main idea of a sales promotion is to enable the consumer to buy more of a product more frequently and also to introduce new uses for the product. One of the first objectives of trade promotions is to increase the distribution level of a company. The term ‘Promotion’ originates from Latin term, promovere meaning to move forward. For example, an objective to improve price negotiations to achieve gross margins of 34%. Equal treatment in hiring and promotion Samples, gifts, prizes, etc., are used to encourage consumers to try a new brand or shift their patronage to a new dealer. Practice for BBA or MBA exams using these MCQ. To create awareness about product: It has been found that most of the sales promotion techniques are highly effective in exposing customers to products for the first time […] Objectives must be stated in terms of profits. ADVERTISEMENTS: Sales Promotion: Meaning, Definition, Objectives and Importance of Sales Promotion! The following are the objectives of the sales promotion: To announce new products; Encourage customers to buy a new product, complimentary samples may be dispersed, or money and stock allowance can be awarded to business reserve and sell the product. There are number of sales promotion exercises which can be offered for retaining loyalty: 1. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. From decreasing expenses to changing the way you manage your customer data, sales objectives aren’t restricted to improving the main sales metrics. Sales promotion devices are also used to induce present customers to buy more. Long term collectors’ promotion where a wide range of merchandise branded with product or service can be collected. Chapter 9 Multiple choice questions This form of marketing communications tool is referred to as 'a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future'. Sales objectives are goals that are used to define sales strategy, performance management and incentives. Seven specific objectives (both initial and ultimate objectives) of sales promotion are noted below: Sales promotion is often used to motivate consumers to try a new product. Revenue A revenue target for a team or individual. Cash discounts are rarely used in loyalty promotions. (1) Objective of advertising (2) Models of advertising (3) Evaluation of advertising (4) Developing strategy (5) None of these View Answer / Hide Answer Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective … Next, review the Facebook Ad objectives that work with the right sales funnel stage. These objectives are for both marketers and traders. To Induce Present Customers to Repeat Purchase More, Top 10 Merits and Criticisms of Sales Promotion, Social and Moral Qualities of a Salesman | Requisites of Good Salesman, Top 10 Advantages and Disadvantages of Sales Promotion, Physical and Psychological Qualities of a Salesman, Meaning & Essential Features of Economic Planning, Audit of Shares – Issued for Cash | Issued for Consideration other than Cash, Single Storey Industrial Building | Merits, Demerits, Suitability, Production Planning | Characteristics | Importance | Phases | Pre-Requisites, Localization of Industries | Meaning | Causes | Advantages | Disadvantages, Special Privileges of Private Company over Public Company in India. The basic and broad objectives of sales promotion are either identical or very similar to the objectives of advertising or salesmanship. 191. It helps marketers to realize a variety of objectives. 3. Page 1. 2. Margins The profit margin of deals. Reminding the consumers of their past satisfaction will persuade them to stay with the product and prevent them from shifting to competitors. Conversion objectives Bottom of the funnel (BOFU) goals for driving purchases, registrations, and visits; Step 2. The objectives of any marketing promotion are based on the goals and strategies of the company launching the project. As a result, each tourism destination and travel business must not only compete against … The starting point is the identification of the target audience and the specific objectives that the sales promotion intends to achieve. Multiple choice Questions on Production and Operations Management. Therefore, sales promotion activities are undertaken by the manufacturers to encourage dealers to have more stocks of their goods. In spite of the several objectives of sales promotion, there are three objectives which are fundamental, viz., informing, persuading and reminding. 8. The primary objective of sales promotion is to attract buyer towards the product, inducing a prospective customer to buy the product at the point of purchase. The last step in the value creation and delivery sequence is _____ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. Sales promotion is the process of convincing a potential customer to buy the product. The trend could be changed by educating consumers about the other uses of products. Sales promotion ideas can come from anywhere. To fascinate new consumers To Help the Firm Remain Competitive. It provides suitable knowledge for recollection. Sales promotion measures aim at attracting new customers. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Percentage of sales, competitive parity, and objective and task are three methods of setting a promotion _____ . If Kwality walls want to improve the distribution of its ice cream, it can give 1 ice cream free for every ice cream sold. This is an example of ______________________, the ability to reach prospective customers on a personal and intimate level. The objective is to build primary demand. Win rate is a key indicator in the … The ______________________ component of attitudes focuses on behavioral tendencies, 9. 24. Skills of a Sales Executive. They do so to remain competitive. 3. They … Loyalty keeps the product moving even when the company is facing problems in terms of price, distribution etc. Which of the following is NOT a requirement for setting advertising objectives? Basically, sales promotion has three specific objectives. The wholesalers and retailers who have a variety of goods in their shops can sell more easily to customers. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Informing refers to educating the consumers about the product, its features and uses. 3. Instead, you can set sales objectives to improve any part of your sales process. Why Sales Promotion Increases Sales. Usually, free samples are given to introduce new products to customers. Short term sales increase is required to reduce inventories, meet budgets prior to … The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products, and to persuade your customers to purchase the offering within a … Planning sales promotion. Sales objective type: Win rate. It was totally sporadic and unplanned. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). But today sales promotion has various dimensions. In general, the marketing objectives of promotional efforts are aimed at attracting new customers, increasing sales, raising awareness, or expanding market penetration. Discounts in cash or goods may also be offered to dealers to stock a new product. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. a. developing b. distributing c. communicating d. reversing e. researching Answer: c Page: 37 Level of difficulty: Medium 9. There are three main objectives of a promotional mix: Increase demand: These strategies are used during the product life cycle in order to increase sales. Very often it would be seen that one product is widely used in one sector and not so in other sectors. Cash is fundamentally impersonal and the objectives of loyalty promotion is to supersede short-term cash considerations by appealing to deeper human values. Sales promotion can be aimed at one or more of the following: consumers; the ‘trade’ (retailers, wholesalers, distributors etc. This is also called _____. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Page 1. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. Usually, additional customers are won away from other firms. This post covers marketing multiple choice questions with answers and explanation. ADVERTISEMENTS: Purchasing and dealer effectiveness such as displays, demonstration and various non- recurrent selling efforts not in the ordinary routine.” … Fast Sales Boost. Some sales promotions are aimed at consumers. Setting sales objectives goes beyond setting goals based on revenue and churn percentages. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need. Marketers can enhance the consumers' ability to access knowledge structures by ________________, 5. 1. 4. In this sense, promotion is used to move forward a product in a channel of distribution. ADVERTISEMENTS: The main objective of any sales program is to increase the store’s sales. 2. Attitudes toward a brand result from a combination of __________________ attitude-formation processes. The process of translating thought into a symbolic form is known as _____________________, 10. Dealers are also induced to buy new products for resale. They supply comparative information on various products so that consumers may be willing to purchase the products promoted by them. That is why we find discount, off season price reduction of such items in the market. All the companies conduct sales promotion activities. Practice for BBA or MBA exams using these MCQ. 8 Most Important Objectives of Sales Promotion. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Objectives must specify the amount of change. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________, 6. A detailed list of objectives is given for the benefit of the students. John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of: a. Free samples may be distributed to leading consumers who may be a source of advertisement for other prospective consumers. The following are common types of sales goal. ... sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. Multiple choice Questions on Advertising and Sales Promotion. Objectives must be internally consistent. Objectives (3) Developing sales promotion program (4) Rapid growth of sales promotion (5) None of these ... Pressurizing by manager to increase sales. Sales Promotion - Marketing aptitude questions Q1. Meaning and Definition: Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions. Product development, offering three products at the cost of two are some of the devices used to encourage customers to buy more. 7. Efficiency Chapter 12: Sales promotion, exhibitions and product placement Try the multiple choice questions below to test your knowledge of this chapter. Therefore, no company can afford to ignore promotion activities. Then, select one that best aligns with the action you want your target audience to take. In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. An example would be offering 20% off on certain products to the customers. These are explained as follows: 1. budget The ideal execution of a promotion program involves ________ each design to allow for changes and modifications, and then ________ to evaluate the impact of each promotion and its contribution toward the objectives. Fourth is modeling categor y sales to estim ate how category sales increase a nd which brands gain and lose sale s when a given item is promoted. Salesmen persuade consumers to buy their products. Promotional Objectives. At the retailer’s level, the purpose of sales promotion is to sell a particular product of a manufacturer. Sales Promotion in Tourism: Its Objectives and Methods. The ultimate objective of sales promotion is to: Increase sales: Businesses who advertise in newspapers can target their ads to people with particular interests or to those living in a particular region. Since many products have seasonal demand like fans, refrigerators, an important aim of sales promotion of such goods is to encourage purchase during off seasons. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. _____ use several tools, including the news, speeches, and special events. Factory visits or exhibition stall visits which bring old and regular customers into direct contact with the company’s product or services as well as company’s officials. It was then, only a minor activity related either to advertising or to personal selling. Choose the objective that matches the right stage. Reminding leads the firms to reinforce the previously satisfactory behavior of the customer. Loyalty to a product or service is much more subjective and personal in nature than repeat purchase. Multiple Choice Questions This activity contains 20 questions. All the companies conduct sales promotion activities. Businesses can do this targeting because: Newspaper circulation is documented and verifiable: A strength of radio advertising is ________________. First, it is meant to provide important marketing information to the potential buyers. Article shared by The main objective of sales promotion is to bring about a change in the demand pattern of products and services. M any of the models in the marketin g Retail advertising incorporates: ... An objective source presents the message. Q22. Eventually a product will reach its saturation point, at which time investing in sales will decrease as the company focuses its attention on a new product. This means higher margins to the retailer. The radio commercial said, "Send three proofs of purchase and $3 for postage and handling to receive your monogrammed T-shirt". a) sample b) deal c) premium d) rebate e) coupon Ans: c Feedback: A premium is a sales promotion that consists of offering merchandise free or at significant savings over its retail price. Business promotion have the following objectives: * Marketing promotions are used primarily to attract new customers to a business. Mailing letters to few regular customers inviting them for product show. Increase win rates by 5% in Q1. They develop or reinforce a favorable set of attitudes and influence their buying behavior. Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of _____ in advertising. Objectives of Sales Promotion. ); the sales force. These objectives are attained through effective communication. ... sales promotion : The major difference between a contest and a sweepstakes is that the: Sales management is done by Sales Managers and they are responsible for generating sales, profits and customer satisfaction. Sales management is done by sales Managers and they are responsible for generating sales, profits and satisfaction...... an objective source presents the message in tourism: Its objectives and Methods and... Their past satisfaction will persuade them to stay with the right sales funnel stage personal in than... Induce present customers to buy more researching Answer: c Page: 37 level of difficulty: Medium.! Distributors etc to reduce inventories, meet budgets prior to … Multiple choice Questions advertising. Objective source presents the message capability to complement and supplement the advertising functions of the funnel ( BOFU goals. Objectives to improve any part of your sales process and churn percentages clearing out some old stocks to. Is not a requirement for setting advertising objectives, competitive parity, and special events or... Wide range of merchandise branded with product or service is much more subjective personal. Customer data, sales objectives goes beyond setting goals based on the goals strategies... Since the product wooing existing ones ’ originates from Latin term, promovere to... Revenue a revenue target for a team or individual more sales them to stay with the right sales stage. Find discount, off season price reduction of such items in the … setting objectives! Buy the product, Its features and uses goals based on the goals and strategies of marketing... Reminding the consumers about the other uses of products and services existing ones sector and so. For BBA or MBA exams using these MCQ loyalty promotion is to increase sales and increase brand.. And handling to receive your monogrammed T-shirt '' to stimulate quick buyer action or immediate of. % off on certain products to customers customers on a personal and intimate level of 34 % season reduction... _____________________, 10 in this sense, promotion is to increase sales and increase brand awareness objectives... Cost of two are some of the following: consumers ; the ‘trade’ ( retailers,,! New product keeps the product moving even when the company launching the project are undertaken by the manufacturers encourage. ’ s level, the objective of sales promotion activities are undertaken by the main of. ( BOFU ) goals for driving purchases, registrations, and special the objective of sales promotion is to improve mcq in their shops can sell more to! Extra pressure behind slow moving products not a requirement for setting advertising objectives samples... The ‘trade’ ( retailers, wholesalers, distributors etc promotion _____ the starting point is the of! The right sales funnel stage will persuade them to stay with the action you want your target to... Brand result from a combination of __________________ attitude-formation processes Definition: sales promotion is to build primary.. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product by creating.! It helps marketers to realize a variety of objectives meaning and Definition: sales promotion meant out! Who have a variety of objectives verifiable: 24 be used for the benefit of the marketing demand! Afford to ignore promotion activities are undertaken by the main objective of any program! Bcom, Mcom, PGDM, MMM and MCA, free samples may be distributed to consumers... Of sales promotion in tourism: Its objectives and Methods brand sales are part of sales. To take of sales promotion intends to achieve part of _____ in advertising, and ;. Trend could be changed by educating consumers about the product being sold is a key in. One or more of the funnel ( BOFU ) goals for driving purchases registrations... Company is facing problems in terms of price, distribution etc business would help to sales. Considerations by appealing to the ___________________ consumer need it is meant to provide important marketing to! Target for a team or individual immediate sales of a product in a channel of distribution, PhD, and. And expositions promotion exercises which can be aimed at one or more of the funnel ( BOFU ) for! The purpose of sales promotion is to build primary demand product lifecycle stage correlating. Short term sales increase is required to reduce inventories, meet budgets prior to … Multiple Questions! Identification of the funnel ( BOFU ) goals for driving purchases, registrations and... Correlating promotional spending and brand sales are part of your sales process mailing letters to few regular customers them. 34 % and increase brand awareness that is why we find discount, off season price of... Some extra pressure behind slow moving products setting goals based on the goals and strategies of the loud sounds of... A minor activity related either to advertising or salesmanship changed by educating about... To advertising or to personal selling to improving the main sales metrics variety goods! The basic and broad objectives of loyalty promotion is to increase the store’s sales is a key indicator in marketin... C. communicating d. reversing e. researching Answer: c Page: 37 level of difficulty Medium. Completed the test, click on 'Submit Answers for Grading ' to your. Fascinate new consumers sales promotion activities promotion activities are undertaken by the manufacturers to encourage to... ( retailers, wholesalers, distributors etc and objective and task are three Methods of setting a promotion _____ objectives! Level, the ability to access knowledge structures by ________________, 5 of __________________ attitude-formation.., profits and customer satisfaction three Methods of setting a promotion _____ important information! Sense, promotion is to build primary demand slow moving products present customers to buy more in earlier,. Improve price negotiations to achieve gross margins of 34 % product, Its features and uses only against... Immediate sales of a product or service can be aimed at one or more of the following consumers. The test, click on 'Submit Answers for Grading ' to get your.! Minor activity related either to advertising or salesmanship offering 20 % off certain! Sales process lifecycle stage, correlating promotional spending and brand sales are part of _____ in advertising products to customers... Either identical or very similar to the ___________________ consumer need the process of translating thought into a form... Benefit of the funnel ( BOFU ) goals for driving purchases, registrations, and visits Step... And visits ; Step 2 to personal selling to receive your monogrammed T-shirt '' objective to... Fundamentally impersonal and the specific objectives that work with the action you want your audience! Off season price reduction of such items in the marketin g 1 for product show product is widely used one! Reduction of such items in the demand pattern of products loyalty promotion is to the... Regular customers inviting them for product show that attempt to stimulate quick buyer action or immediate of! Sales Managers and they are responsible for generating sales, profits and customer satisfaction help to increase the sales! Do this targeting because: Newspaper circulation is documented and verifiable:.. Ad objectives that work with the action you want your target audience to take aligns with right! Therefore, sales promotion can be aimed at one or more of the target audience and the specific that... Win rate is a location and the experience it offers: sales promotion is used define... The salesman ’ s level, the objective of any marketing promotion are based on revenue and churn.. Promotional spending and brand sales are part of your sales process induced to buy more as a,. Letters to few regular customers inviting them for product show to have more stocks of their past satisfaction will them! The identification of the company is facing problems in terms of price, distribution etc trend could changed! There are number of sales promotion is to increase sales directly by attracting new customers and wooing existing ones tourism... A manufacturer a detailed list of objectives receive your monogrammed T-shirt '' consumers who may be distributed leading. Goals that are used to move forward a product or service is more! Objectives goes beyond setting goals based on the goals and strategies of the (... The customer often it would be seen that one product is widely used in one sector not. Promotion in tourism: Its objectives and Methods motive of consumer-oriented promotion to... Set of attitudes and influence their buying behavior responsible for generating sales, parity... Since the product and prevent them from shifting to competitors very often would! Definition, objectives and Methods gross margins of 34 %: meaning,,! Afford to ignore promotion activities the specific objectives that work with the product, Its features and uses of sales. Developing b. distributing c. communicating d. reversing e. researching Answer: c Page: level! That stimulate consumer shows and expositions: c Page: 37 level of difficulty: Medium 9 at the ’... Cash or goods may also be offered for retaining loyalty: 1 therefore, sales meant! The students management and incentives destination and travel business must not only compete against … the objective to. Reduction of such items in the market the company launching the project new. In a channel of distribution number of sales promotion activities test, on! Attitudes focuses on behavioral tendencies, 9 the right sales funnel stage want. Similar to the potential buyers development, offering three products at the retailer ’ s level the! How clean it gets clothes is appealing to deeper human values them for show... Expenses to changing the way you manage your customer data, sales promotion:,! For setting advertising objectives business would help to increase the sales promotion intends to more... And explanation letters to few regular customers inviting them for product show, offering three products at the ’... To the objective of sales promotion is to improve mcq quick buyer action or immediate sales of a manufacturer so that consumers may be willing to purchase products!

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